It is important to stop assuming that SEO is dead because the rules of internet marketing have definitely changed. If you own a business or are a digital marketing tycoon, you should be aware that marketing one’s brand online is very important. In fact the art of internet marketing has introduced a variety of services that allows a brand to promote products on the web. The power of search engine marketing ensures that a website gets a respectable ranking and recognition.
SEO criteria undergo change every now and then, this is because Google consistently updates algorithms and users on the web need to be aware of such changes. Website owners and SEO professionals fall out of practice and eventually believe that SEO is nonexistent. But they’re quite wrong because everyone uses search engines for seeking information, products, images, services etc. So if your website is lacking fresh content or isn’t SEO friendly, it is time to make a few updates.
SEO strategies play a fundamental role in increasing sales of a website that produces interactive and engaging content. With proper keyword orientation, link building and social media response any website can become user friendly. SEO is an essential tool for improving search results and is still a well maintained system that is undergoing regular changes. SEO experts are supposed to be aware of the latest updates regarding algorithms to ensure high quality traffic into websites.
Google’s ranking system works on an algorithm that basically takes into account 200+ attributes when it is analyzing websites. Search engine bots function on a certain set of conditions that if met; allow a website to instantly gain a high ranking. It basically described the most important factors that affected search engine optimization of a website to gain high Google rankings.
It is known that 90-95% of what a person wants to know about Google’s algorithms is present within the study, most of which is still valid. The ranking factors evaluate positive and negative ranking attributes on a scale of 1-5 in which 5 is of exceptional importance. It also signifies the degree of consensus between SEO respondents where comments from such users helps refine SEO tactics and avoid being ignored by Google.
Top Ranking Features that Affect Search Engine Ranking Factors
- Keyword Orientation in Title Tags
This means that keyword usage in the title tag allows your website to immediately be recognized. The targeted search term if placed in the tag creates a good description of the site.
- Anchor Text with Inbound Links
Link building has always been considered necessary and if the anchor text contains inbound links, consider your ranking to amplify. Your website will get a boost in terms of visibility and brand recognition.
- Global Link Popularity of the Site
This factor is of exceptional importance which basically calculates the overall link weight of the site. The web page should have quality links such that users can easily navigate through the site and access services.
- Age of site
Outstanding Significance and Average Agreement
Age alludes to the first time an indexable content was availed on the search engines but it does not insinuates the original date of domain registration. Age emerges as a sole factor that makes several poppy, archaic, and irrelevant sites hard to eliminate from SERPs. Based on Todd Malicoat, “the older the berry the sweeter the juice”, Google ranking customization Googles the top search engine factors.
- Links Popularity within the Site’s Internal Link Structure
Exceptional importance and average agreement
This is the intensity and significance of internal links that point directly to the target page. Though somehow autoerotic, intrinsic link juice is a powerful weighted factor and most importantly, one that can be controlled, particularly with regard to the type of anchor text to select.
Scott Smith, a.k.a Caveman said that Google considers some factors which include; number of inbound links, significance of inbound links within the specific link pages, patterns used in anchoring, nav versus text links, and the content of linking pages.
- Contemporary relevance of inbound links to site
Outstanding importance and average agreement
This alludes to the specific relationship between sites and pages that links to target page and the target keywords. Exceptionally relevant links, from reliable, contemporary related sites carry more weight.
- Link popularity of site in topical community
High importance and average agreement
This refers to the mass or the authority of the particular website amidst the tropical competitors in the online world. Connecting love from the famous kids in the hood is helpful. Little links from weighted sites can aid a niche site rank over the authorities for niche related keywords.
- Keyword used in body text
In the page, target keywords should be included, particularly in beginning and closing paragraphs. Focus should be directed on semantic variation rather than on keyword density as repetition of the same word may suppress your ranking.
- Amount of indexable text content
High importance and average agreement
This refers to the literature quantity that can be viewed on HTML text on a page. Mere volume of quantity is not necessarily significant; however, it is better to have indexable content rather than having only flash and images. Content with 75-100 words can be appropriate in accruing points with Google. Absence of indexable content can also be a result of other factors such as quality inbounds links, Meta, quality outbound links etc.
- Relevance of website’s subject matter to query
Highly important, but highly disputed
This Refers to the relationship between full website content and the user’s given query. In reference to the Google bomb effect brought about by complaints from failures in high places, is a clear indicator that this factor is more vital now than before. Nevertheless, Wikipedia dominance in SERPs is an important counter example.
- Keyword use in domain name
Moderate importance and average agreement
This involves using the keyword in registered domain name e.g. Keyword.com. The benefits arise from the ability to attract inbound links with keyword anchor text. Hyphen can be used to show distinction between works, but it can lead to your url looking shoddy and this can be detrimental to your branding.