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On page Optimization vs. Landing Page optimization

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On page Optimization vs. Landing Page optimization

Landing page is created to be connected with links to a website; therefore, it drives traffic to your blog because, when any visitor or your target group clicks on a link, she or he is immediately directed to the main website of your products. However, it helps attract and create good impression to both prospective and new  customers through conversation, by asking questions, by discussing any products issues and the best way of welcoming more clicks on your website, thus, outfitting all your competitors in the marketing leading to more sales and profits.

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You can use landing page in every PPC, ad and many other to make your target group reach to a place where they can learn more information about your products or services you offer in the market.

However, landing page is the most known used in promoting free eBook, a free printable  guest pass to an event in your store or shop, as a personalized destination in the resources  box from guest blog post and a well researched article in your hometown paper.

Actually, it is very easy to use landing page to personalize your social media links or platforms, such as, Twitter, face-book, LinkedIn and many others to users by offering them printable coupon. Landing page is an extension of your whole or full blog or website and it is will set to appear on a sub-domain, thus, helping you create single pages which explains or addresses the correct and the exact details or information of that your both new and prospective customers are searching for and one that is exact or straight to the keyword entered.

Landing page helps you know and measure the effectiveness of the external link by giving convenient and accurate details about the correct figure or number of the visitors clicking to the website on pay-per-click to the efficiency of the keyword bid.

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Landing pages are used as a target tools specifically made, to promote and optimize online visibility, sales and many more in bringing in converting visitors into potential customers by motivating them to act immediately in purchasing your products or services, hence, making your website good and attractive in improving  your business for more sales and profits. However, if you want your dreams to come true,  choose landing page as a tool in promoting your business and I promise you that, all your  long-term and short-term strategic goals will fulfilled, so, grab this opportunity because, it comes once in life time.

Why Should I Use Landing Pages? 

Landing pages are very important for a successful marketing campaign. They can, in fact, let you narrow your focus and remove the clutter from your pages that could distract your visitor from following your pages. In fact, it allows you to have a better control over your pages and at the same time can help your visitors to find much faster what they are looking for.

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People who land on your page need to have immediate results. However, you should know that the ideal length of your land page depends largely on the goal of your page. The shorter page version resulted in 36% more customers than the longer one. It depends on the items you sell. For example, if it is a product of higher price, would likely have required a more in depth showcase of features and benefits.

What Does It Affect My Search Engine Ranking?

All search engines, like Google, depend on relevancy; that means they want people to find what they are looking for. So, if your site is an expert on this, you most probably will gain more visitors and out pass your competitors. And if you have built a really good landing page, then, in return, you can also improve the percentage of visitors that ultimately took the action you wanted. These people will eventually become your potential buyers and maybe for a long period of time. Actually, you should think of landing pages as signposts that direct the buyers into taking the next step.

What about Search Engine optimization?

On page SEO is perhaps the most important process not only for better positions but in addition for a successful online advertising strategy. Every strategy begins on the homepage and if your site is not optimized for both Google and customers, your possibilities for achievements are reduced.

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Search Engine optimization or SEO simply speaking is just a term that encapsulates everything required to do to enhance your web site’s position in the different Search tools. This includes configuration configurations you’ve to use on the website (that’s on page SEO) and methods you can use outside the site (that’s off page SEO).

Is on-page SEO more important than off-page SEO?

To reach highest possible exposure on Google and keep your customers satisfied, you’ll need both off-page SEO and on-page SEO. However, on page SEO is more important and here is why?

1) Speak the Google language: It makes more feeling to start with on-page SEO and have it right rather than wanting to convince Google to offer better  rankings with off page SEO. These are programs (software) and they comprehend a certain terminologies. With SEO and especially on page SEO you ‘speak’ their language and your goal is to help them understand what you web page is about. In other words, the more alerts you can provide them with, the more are your chances of getting better positions.

2) On Page SEO is about the user as well: Never forget that the primary focuses on is to help keep your customers satisfied. Off Page SEO would bring visitors to the online site but if it is not correctly designed to keep them there, it is not user friendly, it will just send your visitors away, so disappointing.

 

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3) Many sites fail: It’s awesome but it is real that nearly all sites today aren’t optimized for Google. Regardless of the plethora of information regarding SEO, many site owners feel that it doesn’t worth to even do SEO and they stop before beginning. For anyone, on-page SEO has too much to offer both when it comes to functionality and to visitors as well.

4) On Page SEO is sometimes all you want: If you should be having a website  for your business and you need to get local customers trying to find various terms on Google, then on page SEO is all you want to do.

When to Use a Landing Page

Not all pages are cut out to be landing pages. You will want to use landing pages for the following reasons:

* As destinations in your pay per click ads. You can create a different landing page for each keyword you want to use, so you will be able to test and see how each one of them performs and act accordingly.
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* To create anticipation about a product launch. It’s actually a perfect way in order to tease your potential buyers for a new product release, even though the new item hasn’t finished yet.

* To segment your offers. Landing pages can help you to steer your visitors exactly where you want. People tend to choose different offers. For example, some people prefer coupons that can be printed and others online promo codes.

* To segment you audience. You can attract different group of people by providing different keyword pages, designed specifically for different kind of needs.

Every Local SEO Should Have Accounts in These 5 Trustworthy Sites

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As native marketers, most people acumen to line up a Google Places for business account or produce a Facebook Page. But, these don’t seem to be the sole accounts you must be making so as to urge the total advantage of your native SEO campaign. Below are 5 trusty accounts each native SEO ought to have in their toolkit:

Google Map Maker: Google geographer is the way to feature updates and corrections to Google Maps.  If you discover a road on Google Maps leads you straight into a brick wall, you’ll correct that via geographer. If you’re doing an area SEO campaign for a business, it’d most likely be a decent plan to see the business’ standing in geographer. However plenty of individuals do not have a lot of expertise with it, therefore there is an enormous demand for “trusted” geographer accounts.

Google Map Maker

Google Regional Expert Reviewers: Two years past, Google launched its Regional knowledgeable Reviewer program (“RER”) to encourage power reviewers to stay adding additional reviews to G+ native. RER has additional authority than the conventional user to approve edits of business data and reviews in Google+ native. Though you should not be running sock puppet accounts, you may conceivably approve your own edits.

OpenStreetMap.Org: OpenStreetMap.org is reasonably just like the Wikipedia version of Google Maps. It is a mapping system that anyone will edit. Several services use Open Street Map knowledge, as well as Apple Maps, because it is free. But as a result of it is “open,” it is additionally vulnerable to obtaining spammed. Therefore you must undoubtedly remember of the state of your business’ knowledge on OSM. Whereas it is simple for association to create and edit, having a history of accepted edits is perhaps the most effective thanks to build your edits stick.

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Wikipedia: Having associate account with plenty of history writing Wikipedia pages are available in handy once you have a client that has an issue related to reputation management, significantly on their Wikipedia page. The more important thing apart from having a trustworthy account is the expertise to navigate the nuances of the Wikipedia tips. I even have seen such a big amount of edits get trashed as a result of the user failed to perceive what Wikipedia editors take into account a suitable edit.

Facebook Place Editor: Last year, Facebook enabled users to form edits to Facebook Places knowledge. Facebook has quickly become one among the highest native search sites; therefore having the ability to regulate knowledge inside its system may well be useful to obtaining your business additional visibility.

The Most Controversial Update- Humming Bird

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After great down fall in search ranking of websites due to the recent algorithm update namely Humming Bird, it is to be seen whether internet marketing services will be able to add to websites performance with the present standard or not. More honestly, every SEO company India depending on white hat services can survive this update very easily. Many SEO and SMO services providers have already given up conventional practices and added a new dimension to their marketing approach; not because they want to grow above competition, but because they want to protect webmasters from challenges that are thrown to them by changing optimization standards and rules.

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They have emphasized unique content writing and applied powerful social media marketing strategy to secure high ranking position and sustain it in the toughest algorithm updates. The role of such SEO companies will never go waste rather help restore the rank position of sites in the quickly changing SEO World. In Humming Bird update, Google has focused more on semantics and tried to match mind of web user.

Many people are pissed off by Panda and Penguin, and they will only see the negative aspects of humming bird. Do not fall under that entice. If you are correct at what you are doing, these updates Google has been rolling out are opportunities to separate yourself from your competition. The update will help in filtering the spammed sites and can be beneficial to get good rankings for your website, if you are working well, however if you have been specializing in making content that has real price to potential customers, it will be counted in a good manner. These changes can assist you rise on top. If you have been doing the correct factors for your SEO you do not have to change your style of working.

Modifications in Google AdWords Ad Rank Algorithm

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An expected move from Google again, it is about AdWords. Google is updating and improving the Ad Rank Algorithm of Google AdWords. This is done to add some new features they have to add this year. Mainly their new ad extensions will be considered on the first priority. Now the positioning of your ads would be affected by the ad extensions and formats on Google search results page.

This is being elaborated with the help of an example: If two identical ads have to appear with the same quality score and bid, then the ad which is having an ad extension will be placed on the higher ad position. The appearance of ad extension also depends on the ad rank. The ad which is of high quality score or bid or both, has more chances of getting extensions.

The announcement says that the ads which seems to perform well and having ad extensions may witness higher click –through rate and low cost per click. The ads without the advantage of their concerned projections could see their CPCs go up.

Your account may witness higher or lower CPC’s. If your formats and extensions are highly appropriate, then your account may witness low CPC. You may see higher CPC if there is any improvement seen in the add position or the competition of your ad is increased with the high impact from formats.

The advertisers are advised to use extensions in their ads because the positioning is also affected by Ad Rank. The advertisers who have not added extensions to their ads have to incorporate them in their campaigns. The ad platform will itself choose the ad extensions which should be used and it depends upon the CTR performance. Currently the ad rank is only affecting the placement of advertisements on Google search page. If you have not entered into Google Ad Words extensions, then you can take help from the help pages being added by Google. The main aim of adding these help pages is to spread awareness in advertisers about different ad extensions and method of enabling them.

Designing a major element to make a brand name

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People spend so much money on designing websites, and in return they expect high visibility and highly creative website. Web development is a crucial part to have a quality work for the client and it requires a dedicated team of developers and designers to create an excellent and an impressive website. Offshore designing services have increased a lot theses days, the main reason is the dedicated and the intelligent webmasters, who are not only aware of the latest technologies but also make sure that the website is SEO based. SEO services in India, are intelligently customized as per the requirement of the client.

Website designing is not only creating HTML pages, but it requires lots of creativity and efficiency to create a professional website. A professional website needs professional hands who can handle the website which includes the design as well as the backend i.e the development of the website. A website is an image of the company, a professional website with a professional and creative design craves a permanent mark on the mind of the audience. Web development is the most wanted and appreciated tool for online marketing. A good website gives a brand name to the company. When it comes to Offshore designing services, the professional web masters make sure that the website is effective, creative and at the same time reflects the vision and mission of the website and the business too.

A professional designer should take care that the color scheme, should be good, the fonts should be readable, the site should be presentable, and should be highly functional, but the functionality shouldn’t be complex. And the most important thing is that the website should be SEO savvy. The seo services in India, have reached a different height. The SEO packages are customized as per the need of the client. SEO is one of the major techniques of marketing and making a website visible and famous. A right kind of SEO can get awesome results which further increases the monetary benefits of the company too. It is a best way to advertise and reach millions of people. A good web designer creates a right kind of interface between the company and the people who are the future buyers, and it is in hand’s of a web designer how he presents the company.  Get your business into highlight with the best SEO services of India, and enthralling and creative web development too. Remember that your website should be SEO savvy.

Ethical SEO services can sky rocket your business

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The main aim of getting a website developed with excellent designs is that you are able to represent your business online with authenticity and a lot of impact.  Companies and huge businesses have started opting for Offshore designing services.  A good web development includes many things, for instance a graphic design should be colorful and impressive, high resolution images should be used, avoid using excessive flash or high animations, but smart and interactive buttons are always welcomed. This was all about designing but a good website is one which excels in three things: attractive and appealing for the audience, functional and of course should be SEO savvy.

A website which will be SEO savvy is visible globally and SEO Services in India make sure that the website is visible and gets on the top ranking. A good website is one which is good in all the three spheres. Every business man wants his business to outshine globally and going with the right kind of SEO Services in India can not only increase the footfall, but also the ROI of the company. No doubt a good web development, with excellent offshore designing services can appeal the visitor. But the question is how to reach the visitor, and the best marketing tool used these days to reach the target audience is none other than ethical SEO techniques. It’s a misconception that non ethical way of SEO gets instant results effective results. But the fact is non ethical SEO ways may even get your company black listed from the top most search engines like google, yahoo, bing, etc.

There are different kinds of SEO Services in India and are used globally too. The SEO gurus, have excelled in website optimization. Be it a middle sized company or a business tycoon, they do it for all. Basically optimization is divided into majorly too parts on-page optimization and off-page optimization. Getting a website higher in ranking includes multiple things like the content should be fresh and should be keyword oriented, the title and the META tags are optimized, link building and link wheel is the latest technique used as a SEO tool.

Now get your business visible and outshine like a star with the best SEO services in India. Don’t forget that for a good SEO website you need an extraordinary web development with a blend of attractive designing.  This is the reason why offshore designing services is getting sky rocketed.

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